Yes, Kid Rock bought the brand out of bankruptcy in 2005 and to this day has NOT taken a single penny out of the company. All profits go to charities in and around Detroit. Some of our donations below:

• $50,000 to the Karmanos Cancer Institute.
• Tens of thousands of clothing items donated to third world countries.
• A Wayne State University scholarship fund.
• Thousands more donated to the American Red Cross, Gleaners Food Bank, Barstool Small Business Fund, etc.

We design and assemble almost all products in the Detroit area. The garments are not made in Detroit however, we never claimed them to be. The design represents the blue collar workers who made this city great. Our team sources out good quality and sustainable garments so we can give you a product you're proud to wear.